Thursday, June 4, 2009

Impact

On the '80's and '90's television show DESIGNING WOMEN, a character was referred to as the uppity kind that uses "impact" as a verb. Yes, current dictionaries do allow for such, and even I will permit verbal usage in situations like this: "The meteor impacted the uninhabited planet." I see no reason to use "impact" as a verb in common parlance like, "I expect the recent overseas disasters to impact the American economy." We've long possessed a perfectly good word to handle the meaning here. Say, ". . . affect the American economy." You may, of course, opt for, ". . . have an impact on the American economy." Why, though, create a substitute for a simple word like "affect"? My sister suggested that some have problems with the differences between "affect" and "effect." In fact, I recently noticed "effect" incorrectly employed for "affect." For the current topic, just remember that if you are tempted to try "impact," go with "affect."

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