This and That

Often I hear "by the same token" used when the meaning clearly indicates "on the other hand" is the proper phrase to use. Example: "It's too bad the economy is suffering; on the other hand, we are seeing marketers appeal to our need for frugality with new specials and offers that specifically promote attractive prices." On the other hand, the following is appropriate: "Our son is failing math; by the same token, his English and history grades are nothing to write home about either."